摘要
Innovation journey of P&G laundry product in China has been reviewed.Developing product that can improve the life of consumers is the key for P&G to grow in China.Examples on innovations in Tide,Ariel and Downy have been shared.With increasing multi-dimensional consumer need,the industry association,manufactures and government need to work together to develop standards and ensure high quality and sustainable growth of the industry.
Innovation journey of P&G laundry product in China has been reviewed. Developing product that can improve the life of consumers is the key for P&G to grow in China. Examples on innovations in Tide, Ariel and Downy have been shared. With increasing multi-dimensional consumer need, the industry association, manufactures and government need to work together to develop standards and ensure high quality and sustainable growth of the industry.
