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Ways for Innovation in the Era of New Retail

Ways for Innovation in the Era of New Retail
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摘要 Background Let’s try to take a look at the new changes of the retail store of Zhong Zhuang You Xuan since we have talked about the model of new retail for a decade.With Qingdao Kingking Group’s investment,customer source analysis and big data support by Tencent Technology,the new concept retail store opened in Jinan,Shandong province.What kinds of innovations have they made?What should be the new look of new retail?Indeed,the premise of innovation is to study targeted customers.It is important to know what they like,where they are and how stores could attract these people to their terminal of retail.Without such kind of capability,it is hard to invite young people born in 1990s and 2000s to stores.
作者 Sun Mou
出处 《China Detergent & Cosmetics》 2020年第1期43-45,共3页 日用化学品科学(英文版)
关键词 STORES STORE CUSTOMER
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