快感的考古消费:文博类文创产业的产品特性研究

Archaeological Consumption of Pleasure:Research on Product Characteristics of Heritage and Museology Creative Industries

中国文创产业发展到今天的水平,应当重视产业细分与产业细分条件下产品特色的开发问题。对故宫文创业的个案进行“知识考古学”研究和考察的结果表明,文博类文创产品的基本特性为快感的考古消费,快感消费为产品经济面向的一端,考古则显示了该类产品的文化内涵。它通常包含了知识性、叙事性、场景性的精神内容。所谓知识性将涉及教育、权威、权力批判等几个方面的内涵;叙事性包含文本性、历史秩序性和可阐释性等内容;场景性则通过展演、姿态的造型等凸显。

The development of China's cultural and creative industries has evolved to the present level,and we must pay attention to the development of product characteristics under the conditions of industry segmentation and industry subdi vision.The research and investigation of“Knowledge Archeology”for the case of the cultural creative industry at the Palace Museum have shown that the basic characteristics of heritage and museology creative products are pleasure-based archaeo logical consumption.Pleasure consumption represents economic orientation of the product,and archeology shows the cultur al connotation of such products.It usually contains the spiritual content of knowledge,narrative and scenarios.The so-called knowledge involves the connotation of several aspects,such as education,authority,and the critique of power;the narrative includes textuality,historical order,and interpretability;the scenario is highlighted through performances and posture modeling.