基于数字媒体技术的影视广告设计

Design of Film and Television Advertising Based on Digital Media Technology

本文简要的描述了数字媒体技术的基本特征以及发展趋势,并且阐述了数字媒体技术与影视广告二者之间的融合,对二者的发展趋势以及发展现状进行了一定的研究和探索,希望对影视广告设计的发展提供帮助,对影视广告设计者提供更多的灵感,保障我国影视广告的发展。

This article briefly describes the basic characteristics and development trends of digital media technology, and elaborates the integration between digital media technology and film and television advertising, and conducts research and exploration on the development trends and current development of the two. I hope to help the development of film and television advertising design, provide more inspiration to film and television advertising designers, and ensure the development of film and television advertising in China.