基于文化氛围营造的校园环境平面设计研究——以浙江工业大学机械工程学院为例

Research on Campus Environment Graphic Design Based on Cultural Atmosphere Construction——A Case Study of Mechanical Engineering College of Zhejiang University of Technology

营造良好的校园文化氛围有利于突出校园的文化特色,为师生打造一个富有情感的人文空间。文章对环境平面设计概念进行了定义,并对其在校园环境中的表现与作用进行阐述,基于国内外校园环境平面设计案例的分析,得出通过图形、文字、色彩、材料等元素的合理应用来营造校园文化氛围的设计方法,并结合笔者的实际案例进行验证,为校园环境平面设计文化氛围营造开拓思路,为该类型实践项目的系统性设计提供参考价值。

To create a good campus culture atmosphere is conducive to highlight the campus cultural characteristics and create an emotional human space for teachers and students.The article defines the concept of environmental plane design and expounds its expression and function in the campus environment.Based on the analysis of campus environment graphic design cases,the design method of constructing campus culture atmosphere by reasonable application of graphic elements,characters,colors,materials and other elements is obtained.The case study of the author is also given to prove the feasibility of the design culture in campus environment and to provide reference for the systematic design of this type of practical project.