古典园林主题酒店主题表达策略研究——以苏州地区为例

A Study on Theme Expression Strategies of the Classical Garden Theme Hotel——In Suzhou as Sample Resource

酒店的设计特色成为酒店竞争的优势,地域性酒店因其地域主题的特色而受到消费者的青睐。目前古典园林主题成为江南地区地域性酒店的主题表达热点,然而建成的酒店死板照搬和套用古典园林的现象层出不穷,如何生动巧妙地表达古典园林主题成为困扰设计师的难题。文章通过苏州地区优秀的古典园林主题酒店的研究,从古典园林主题酒店的主题思想表达、主题空间表达和主题细节表达三个方面细致分析酒店的主题表达策略,为以后的古典园林主题酒店的设计提供了参考,对传承中国传统园林文化具有重要意义。

The design features of hotels have been the competitive advantages in the hotel marketing.The regional hotels are popular for their regional themes.Nowadays the classical garden theme has become a hot topic of the regional hotels in the south of China,however,the phenomenon that the built hotels rigidly copy the traditional gardens emerges endlessly.It is a really great problem for designers who want to lively and cleverly express the theme of the classical gardens.This paper has conducted a survey on the representative classical garden theme hotels in Suzhou.Cases of the classical garden theme hotels have been analyzed in three aspects--theme ideas expression,theme space expression and theme details expression--to conclude the strategies.The study provides reference for following design of the classical garden theme hotels,which is meaningful to inherit the culture of the Chinese traditional gardens.