珠海跨境电商综合试验区产业竞争力评价研究

Study on Industrial Competitiveness Evaluation of Zhuhai Cross-border Electronic Commerce Comprehensive Test Zone

为了研究珠海的跨境电商产业发展,本文将珠海与之前获批的十三个跨境电商综合试验区的产业竞争力进行综合对比评价,探析跨境电商产业内在规律,明确城市间产业发展差距,以进一步探索珠海跨境电商的可持续发展。本文通过公开渠道收集了14个城市2016年的统计数据,并运用生态位态势理论的测算公式,得出各个城市在不同维度的生态位得分和排名情况,最终得出各城市的综合生态位得分与排名。在生态位测算的基础上,运用SPSS统计软件对城市生态位得分进行系统聚类,得到各个城市的聚类分析图谱,将14个跨境电商综合试验区城市分为4个类别:强势型、特色型、追赶型、弱势型,同一类型城市具有相似的生态位特征。珠海隶属于弱势型,最后,本文在生态位的视角下为珠海的跨境电商业务发展提出了相关发展建议。

In order to study the development of cross-border e-commerce industry in Zhuhai,this paper comprehensively compares and evaluates the industrial competitiveness of Zhuhai with the 13 previously approved cross-border e-commerce comprehensive pilot zones,explores the inherent law of cross-border e-commerce industry,and clarifies the gap of inter-city industry development,so as to further explore the sustainable development of cross-border e-commerce in Zhuhai.This paper collects the statistical data of 14 cities in 2016 through open channels,and uses the calculation formula of niche situation theory to get the niche scores and rankings of each city in different dimensions,and finally gets the comprehensive niche scores and rankings of each city.On the basis of niche measurement,the urban niche scores were clustered by SPSS statistical software,and the cluster analysis maps of each city were obtained.Fourteen cities in the cross-border e-commerce comprehensive pilot area were divided into four categories:strong type,characteristic type,catching-up type and weak type.The same type of city had similar ecological niche characteristics.Zhuhai belongs to the disadvantaged type.Finally,from the perspective of ecological niche,this paper puts forward some suggestions for the development of cross-border e-commerce business in Zhuhai.