广州“年文化”旅游产品开发现状刍论

Guangzhou “Year Culture” Tourism Product Development Present Situation

广州作为岭南文化的中心地,具有深厚的历史文化底蕴和丰富的"年文化"旅游资源。自2013年以来,广州推出的"广州过年、花城看花"春节旅游产品,每年吸引了众多海内外游客,社会和经济效益显著。而随着粤港澳大湾区建设的提出和文旅融合发展的深入推进,广州以"年文化"为核心的春节旅游迎来了新的发展机遇和挑战。本文将综合运用文献分析、问卷调查等方法,以文献分析和实地调研归纳出广州"年文化"旅游产品的种类和特点;通过问卷调查,以人口需求特征分析的方法呈现和解析具体游客体验,并提出详细改进策略。

As the center of Lingnan culture.Guangzhou has profound historical and cultural connotations and rich tourism resources of"Year Culture".Since 2013,Guangzhou’s Spring Festival tourism product"Guangzhou New Year.Huacheng Watching Flowers"has attracted many tourists from home and abroad every year,with remarkable social and economic benefits.With the proposal of the construction of Guangdong.Hong Kong and Macao Dawan District and the further development of cultural and tourism Integration,Guangzhou’s Spring Festival tourism with the"Year Culture"as the core ushered in new development opportunities and challenges.In this paper,by using the methods of literature analysis and questionnaire survey,the types and characteristics of Guangzhou’s"Year Culture"tourism products are summarized through literature analysis and field research.Through questionnaire survey,the specific tourist experience is presented and analyzed by demographic analysis,and detailed improvement strategies are put forward.