基于情感认知的童车前脸造型设计研究

Design of Baby Carriers’ Face Modelling Based on the Emotional Cognition

目的通过对童车前脸造型视觉意象因子的提炼,提出基于情感认知的造型设计方法,优化儿童的视觉感受并提升其在使用过程中的心理愉悦度。方法首先基于情感认知的相关理论,探寻儿童深层次的情感需求;其次收集童车造型图片和视觉意象词汇,并结合定量分析的研究方法和克伦巴赫alpha系数可靠性检验方法,萃取出童车前脸造型样本和视觉意象词汇;接着利用语义差异法和数据统计分析,并结合因子分析法提取主意象因子;最后建立儿童满意度与主因子之间的映射关系。结论通过情感认知理论和实验分析,知道了不同儿童对前脸造型有不同的偏好,明确了前脸造型设计中的"快速"和"欢快"两个主意象因子,建立了童车前脸造型特征与儿童情感之间的关联,为产品的后续研究提供了参考。

The work aims to put forward a modeling design method based on emotional cognition to optimize the visual feeling and promote the psychological pleasure degree of the children during the use,through the extraction of the visual image factor of baby carriers’ face modeling.First,based on the relevant theory of emotional cognition,children’s deep emotional needs were explored.Then,the modeling pictures and visual image words of baby carriers were collected,and the quantitative analysis methods and Cronbach’s alpha coefficient reliability test method were combined to extract the face modeling samples and visual image words of baby carriers.And then,the semantic differential and statistical analysis of data were used to extract the main image factors in combination with factor analysis.Finally,the mapping relationship between children’s satisfaction and main factors was established.The emotional cognition theory and experimental analysis show that different children have different preferences for the face modeling of baby carriers.The two main image factors("speedy" and "pleased") in the face modeling design are clarified,and the relationship between the face modeling features of baby carriers and the children’s emotions is established to provide a reference for the further study of the product.