面向自由行旅游的导游服务设计

The Design of Tour Guide Service for Independent Travel

目的针对自由行旅游中存在的文化体验不够深入、路线规划不完善等问题展开研究与分析,提出利用信息化平台提供个性化、灵活的导游服务,以满足自由行游客的旅游需求,提升用户体验质量。方法通过定性、定量方法,研究并分析在旅游过程中自由行游客对导游服务的具体需求,并将其转化为导游服务信息平台的具体功能。提出了实时导游和预约导游两种模式,梳理了导游服务从预约到相互评价整个服务过程的任务流程,建立了基于移动终端的导游服务系统信息架构,设计了人机交互界面,最后利用改进的整体评估可用性问卷对交互原型进行评估。结论基于分时租赁模式构建的导游服务信息平台能为游客提供灵活、快捷和个性化的导游预约服务,能有效提升自由行游客的导游服务体验。

The work aims to study and analyze the insufficiency of cultural experience in independent travel and the lack of perfect route planning,and propose to provide personalized and flexible tour guide services through the information platform to meet the travel needs of independent tourists and improve the quality of user experience.Through qualitative and quantitative research,independent tourists’ specific needs of tour guide services during traveling were studied and analyzed and transformed into the specific functions of the tour guide service information platform.Two modes,i.e.real-time tour guide and reservation tour guide,were proposed.The task flow of tour guide service from reservation to a mutual evaluation of the whole service process was reviewed.The information architecture of the tour guide service system based on the mobile terminal was established and the human-computer interaction interface was designed,and finally the interactive prototype was evaluated with the improved overall evaluation availability questionnaire.The tour guide service information platform based on the time-sharing lease model can provide tourists with flexible,fast and personalized tour guide reservation service,which can effectively enhance the tour guide service experience of independent tourists.