论中国传统纹样在包装设计中的应用

On the Application of Chinese Traditional Patterns in Packaging Design

目的探索中国传统纹样的东方魅力及其精髓所在,并深入分析其与包装设计在诸多方面的交融,研究未来的发展趋势。方法分析传统纹样这一最具代表性元素的内涵与特点,总结其在现代包装设计中的价值体现,并借助添加与删减、分解与重构、变形与整合等艺术设计手法,进一步把握设计方向;再细化至包装设计领域中的各个环节,分析青花纹、云纹、青铜纹等代表性纹样在酒类包装、茶包装、工艺品包装等方面的具体应用方法。结论传统纹样所赋予包装设计的是完美的包装创意和独特的艺术风格,既展现了我国优秀的传统文化,又给人以精神到物质的极大享受与满足,是包装设计民族化、时代化的重要支撑。

The work aims to explore the oriental charm and essence of Chinese traditional patterns,and deeply analyze the integration between them and packaging design in many aspects,to analyze the development trend in the future.The connotation and characteristics of traditional patterns,the most representative element,were analyzed to summarize their value embodiment in modern packaging design,and further grasp the design direction by means of artistic design methods such as addition and deletion,decomposition and reconstruction,deformation and integration,etc.Then,every link in the field of packaging design was refined to analyze the specific application methods of representative patterns such as green patterns,cloud patterns,bronze patterns,etc.in wine packaging,tea packaging,handicraft packaging,etc.Traditional patterns endow packaging design with perfect packaging creativity and unique artistic style,which not only shows China’s excellent traditional culture,but also gives people great enjoyment and satisfaction from spirit to material.They are an important support for nationalization and modernization of packaging design.