“校企协同、学创一体”培养电子商务人才的改革与实践——以中山大学南方学院电子商务专业为例

目前,电子商务在专业教育课程与专业实践教学、创新创业教育的衔接问题上存在较大的差距。应用型本科院校通过“校企协同、学创一体”等手段对培养创新创业型电子商务人才进行改革与实践,对推进应用型本科院校电子商务专业高素质应用型人才培养具有极其重要的意义。文章通过对中山大学南方学院近年来在电子商务人才培养中遇到的难题及采取的改革措施进行总结与分析,以期为兄弟院校提供一定的经验借鉴。

There is a fairly big gap of convergence of e-commerce with between professional theoretical courses,professional practical courses and innovation and employment educational courses at present.It is very significant for practical colleges innovating and practicing the cultivation model of innovation and employment e-commerce talents by means such as"college-enterprise collaboration and integration between study and employment"to prompt the cultivation of high-quality practical talents in e-commerce major.Investigations and conclusions were made about the difficulties met and innovation measures taken during the e-commerce talents cultivation practicing of Nanfang College of Sun Yat-sen University in recent years.The efforts of this paper are expected to lend a mirror to fellow colleges.