TED演讲视频中动态多模态话语的模态协同

Modal Synergy of Dynamic Multimodal Discourse in TED Lecture Videos

以动态多模态话语分析理论框架为指导,以TED演讲视频为分析对象,探讨动态多模态话语中各个模态之间的协同关系。研究发现,在TED动态演讲中,听觉模态是主要模态,其他模态在交际的不同阶段会根据不同的交际目的对听觉模态起协同作用。

Under the guidance of the theoretical framework of dynamic multimodal discourse analysis, this paper discusses the synergetic relationship between different modes in dynamic multimodal discourse by analyzing TED lecture videos. It is found that auditory modal is the main modal in TED dynamic speech, and other modals in different stages of communication will play a synergistic effect on auditory modal for different communicative purposes.