海南自贸区跨境电商平台运营优化探讨

Discussion on Operation Optimization of Cross-border E-commerce Platform in Hainan Free Trade Zone

海南作为我国自贸区的实验区,充分彰显出其地理位置的优越性,它具有较强的经济发展优势,跨境电商是促进自由贸易经济发展的强有力保证,也是带动本地区人民经济生活水平的有效手段,它对推动海南自贸区总体经济的发展具有不可替代的作用。由此可知,《海南自贸区跨境电商平台运营优化探讨》这一课题具有重要的研究意义。为此,文章从跨境电商相关概述及其优势,对其进行了全面而深入的分析,并在此基础上全方位、深层次地剖析了海南自贸区跨境电商平台运营现状,最后根据其现状探究了海南自贸区跨境电商平台运营优化策略。

Hainan as China’s free trade area,fully display the superiority of its geographical position,it has strong economic development advantages,cross-border electrical business is a strong guarantee to promote the development of free trade economy,also led the region of the people’s economic life level,it is to promote the development of Hainan overall economic free trade area has an irreplaceable value.Therefore,the topic of "discussion on the operation optimization of cross-border e-commerce platform in Hainan free trade zone" is of great research significance.Therefore,based on the overview of cross-border e-commerce and its advantages,the author made a comprehensive and in-depth analysis,and on this basis,comprehensively and deeply analyzed the current operation situation of cross-border e-commerce platform in Hainan free trade zone.Finally,based on the current situation,the author explored the operation optimization strategy of cross-border e-commerce platform in Hainan free trade zone.