国内公共关系学本科专业发展的特征与问题

The Characteristics and Problems of the Development of the Bachelor of Public Relations in China

公共关系学作为一门新兴学科,国内公关教育和公关工作已经初具规模和体系。论文通过对国内本科公共关系学专业的建设现状分析,概括呈现出的特征,同时指出当前国内公共关系学专业存在的问题,以期推进国内公关专业的科学可持续发展。

As a new subject,public relations education and public relations work in China has taken on scale and system.This paper summarizes the characteristics of the domestic undergraduate public relations profession.At the same time,it points out the problems existing in the domestic public relations profession,so as to promote the scientific sustainable development of the domestic public relations profession.