摘要
偶像养成时代,粉丝行为与既往仰望膜拜偶像的时代相比,[JP2]因传播技术的发展而更具互动性、参与性和情感上的亲密性。对粉丝行为心理动机的探究有助于洞察粉丝行为倾向的根源。“快感”生产和自我实现是粉丝行为的内在驱动力,群体压力是驱使粉丝从众行为、对外群体进行批判并产生冲突的外部驱动力。通过对周杰伦和蔡徐坤双方粉丝打榜事件的考察,可窥见粉丝行为倾向的根源和本质:对自我认知的确认、对他人评价的关切以及对群体归属感的追求,明晰其本质是引导粉丝群体行为走向理性和规范化的重要[JP]前提。
In the era of idol cultivation,fans'behaviors are more interactive,participatory and emotionally intimate due to the development of communication technology,compared with the era when they always looked up to and worshipped idols.The investigation into the psychological motivation of fans'behaviors can help to get insight into the root causes of fans'behavioral tendencies.“Pleasure”production and self-realization are the internal driving forces of fans'behaviors,while group pressure is the external driving force that drives fans to follow the crowd,criticize the external group and generate conflicts.Through the investigation of Jay Chou's and CAI Xukun's fan ranking event,we can find out the root and essence of fans'behavioral tendency:the confirmation of self-cognition,the concern of others'evaluation and the pursuit of group belonging,clarifying that its essence is an important premise to guide the behavior of fans to be rational and standardized.
作者
韩传喜
黄慧
HAN Chuan-xi;HUANG Hui(School of Humanities and Communication,Northeast University of Finance and Economics,Dalian 116025,China)
出处
《哈尔滨工业大学学报（社会科学版）》
CSSCI
北大核心
2020年第2期109-114,共6页
Journal of Harbin Institute of Technology(Social Sciences Edition)
关键词
偶像养成时代
“快感”生产
自我实现
群体压力
the era of idol cultivation
“pleasure”production
self-realization
group pressure
