现代包装设计中的时尚流行元素探析

Analysis of the Fashion Elements in Modern Packing Design

时尚元素已经成为了人们日常生活中的重要组成部分,因其在现代包装设计的形式上产生了诸多方面的影响,使得时尚成为了设计师们共同研讨的课题。信息时代中,因人们的消费心理会从旧的传统观念走向新的信息化社会的进程中依循发展,而包装设计也会因人的思维观念的转变而呈现出不同风格。其中主要是时尚元素成为了拓宽设计语言的方式,使包装设计更具有时代气质。本文分析了时尚流行元素与现代包装的设计理念、视觉语言表现形式及包装造型、材料等方面的关系,并归纳了其在包装设计中的应用方法。

Nowadays,fashion has become indispensable in people’s daily life.As fashion elements affect modem packing design in all ways,it has come into a research field.In information era,people’s consumer idea changed with the times go,and the packing design thinking will be changed thercupon.This requires designers to deepen their design way through fashion elements,thus making packing be modem This paper analyzes the idea of fashion elements,modem packing design thinking and relationships between packing pattern,packing materials and visual forms,so as to conclude its application in packing designs.