基于消费心理与行为导向的现代插图语言应用研究

Research on the Application of Modern Illustration Language based on Consumer Psychology and Behavior Orientation

消费者的一切消费行为是心理引发的行为反应。针对消费行为进行有针对性的设计,能够对消费行为进行先期预期导向,对企业产品营销有重要的作用。消费行为的判断与消费者对产品的第一感官认知具有重要的联系性,它涉及消费者对图形、外观、材质、价格等的评价。文章探究消费者与现代插图的认知联系,利用插图的视觉影响进行干预,使消费者和产品之间建立情感交流,达到引导消费的目的。

Consumers of all consumer behavior is caused by psychological behavioral responses.Targeted design for consumer behavior can lead to early expectations of consumer behavior and play an important role in product marketing.The judgment of consumer behavior is closely related to the consumer’s first sensory perception of the product.It involves the consumer’s evaluation of graphics,appearance,material,price and so on.The research of the article explores the cognitive connection between consumers and modern illustrations,and uses the visual influence of illustrations to intervene to establish a triggering emotional communication between consumers and products to achieve the purpose of guiding consumption.