武汉小吃老字号视觉形象传承研究——以五芳斋为例

Research on the Visual Image Inheritance of Wuhan Old Traditional Snacks, For Example to Wufangzhai

所谓民以食为天,食物是人类的重要组成部分,而老字号是中华文化的重要载体之一,具有深厚的文化底蕴,同时对于社会的发展具有巨大的价值。文章通过分析老字号的现状与价值,发现老字号面临着极大的挑战,需要通过视觉形象的改良设计来提升其品牌价值,从而可以吸引消费者,增强老字号的生命力。

The so-called people eat food for the sky,food is an important part of human beings,and the old brand is one of the important carriers of Chinese culture,with a profound cultural heritage,and at the same time has great value for the development of society.By analyzing the status quo and value of the old brand,the article finds that the old brand faces great challenges and needs to improve its brand value through the improved design of visual image,so as to attract consumers and enhance the vitality of the old brand.