爱思唯尔的价值链延伸

Elsevier’s Value Chain Evolution

传统的科技期刊订阅业务模式正面临来自开放获取业务模式的挑战。本文以“价值链”概念为框架,讨论全球最大的科技期刊出版商爱思唯尔如何应对开放获取的威胁,调整战略,进入科学研究价值链的新领域,这些新领域是未来的商机所在。

The traditional STM journal subscription business model is facing challenges from the Open Access business model.This paper uses the Value Chain concept as a framework to discuss how the largest STM publisher Elsevier is adapting to the new market dynamics,strategically move into new fields of scientific research value chain which offer attractive profits in the future.