“互联网+”背景下视听媒体新形态与数字媒体高等教育专业改革研究

Researches on the New Forms of Audio-Visual Media under the “Internet plus” Background and Digital Media Specialty Reform of College Education

进入信息革命以来,数字技术支撑和拓展了视听艺术新的发展方向;产业和受众对视听媒体及艺术的高等教育也提出了新的目标要求。为此,进行教育改革方面的学术研究就可以提升数字视听媒体高等教育专业的发展空间和水准。本文通过文献调研法、比较研究法和跨学科研究法等方法,对传统媒体和数字视听新媒体的发展历史和技术要点进行细化分析,并结合中国高等教育院校的专业分类和发展历程,对广播、电影和电视的工业体系、产业链和体制进行剖析,发现了当下数字媒体视听领域存在的革命性契机。抓住机遇展开有传统、有重点、有针对性的数字视听媒体高等教育的专业改革,不仅能够促进文化产业的繁荣,更能推动国际化的视听媒体新形态产业,为新时期中国经济文化生活的各个层面增加更新的活力。

Since the information revolution,Digital technology supports and expands the new development direction of audio-visual art;Industry and audience also put forward new requirements for college education of audio-visual media and art.For this reason,Academic research on education reform can improve the development space and level of digital audio-visual media college education.Through literature research,Comparative research and Interdisciplinary research methods,Detailed analysis of the development history and technical points of traditional media and new digital audio-visual media,Combined with the specialty classification and development process of Chinese college education institutions,An analysis of the industrial system,industrial chain and system of radio,film and television,Found the revolutionary opportunity in the field of digital audio-visual media.Seize the opportunity,Carry out the college education specialty reform of traditional,focused and targeted digital audio-visual media,It can not only promote the prosperity of cultural industry,It can also promote the new form of international audio-visual media industry to add new vitality to all aspects of China’s economic and cultural life in the new era.