基于区域性品牌发展的视觉创新策略研究

Research on Visual Innovation Strategy Based on Regional Brand Development

以现代区域性品牌发展为研究视角,对安徽省卡旺卡品牌的视觉传达设计现象进行分析,通过卡旺卡品牌的视觉传达设计与品牌文化之间的联系,分析其视觉传达设计的创新点,总结基于区域性品牌发展的视觉传达设计创新策略。

From the perspective of modern regional brand development,it analyzed the visual communication design phenomenon in this paper of COME WONKA brand in Anhui province,specifically,it studied the connection between the visual communication design of COME WONKA brand and the brand culture,considered the innovation points of its visual communication design,and summarized the innovative strategies of visual communication design based on the regional brand development.