期刊文献+

故宫文创粉丝文化生成机制及实践行为探究 被引量:1

下载PDF
导出
摘要 2013年以来,故宫文创依托新媒体平台走上"网红之路",并催生出"故宫文创粉丝"这一粉丝文化形态。本文探讨了故宫文创粉丝的定义及其粉丝文化生成机制,并从信息搜集行为、符号消费行为、社群参与行为三方面阐释了故宫文创粉丝的实践行为,以期从粉丝受众视域给未来文创产业的研究带来新的启发。
出处 《市场周刊》 2020年第2期147-149,共3页 Market Weekly
基金 华南师范大学“挑战杯”金种子培育项目(项目编号:19CWKA04)
  • 相关文献

参考文献4

二级参考文献78

  • 1赵晖.互联网思维下的“粉丝经济”[J].上海信息化,2014(6):25-27. 被引量:17
  • 2李春晓.“为你点赞、为爱付费”的粉丝经济[J].企业观察家,2013,0(12):124-125. 被引量:1
  • 3Smith, S, Fisher, D, and Cole, S J. The lived meanings of fanaticism: Understanding the complex role of labels and categories in defining the self in consumer culture[J]. Consumption, Markets and Culture, 2007, 10(2): 77--94.
  • 4Fiske, J. The cultural economy of fandom[A], in Lisa Lewis(Ed. ). The adoring audience: Fan culture and popular media[C]. I.ondon: Routledge, 1992: 30--49.
  • 5Chung, E, Farrelly, F, Beverland, M, and Quester, P. Exploring consumer fanaticism: A fresh perspective on the concept of loyahy[R]. ANZ MAC Conference Proceedings: Consumer Behavior, 2005: 43--52.
  • 6Grossberg, L. Is there a fan in the house.. The affective sensibility of fandomEA], in Lisa Lewis(Ed. ). The adoring audience: Fan culture and popular media[C]. London: Routledge, 1992 : 50-- 65.
  • 7Jindra, M. Star Trek random as a religious phenomenon[J]. Sociology of Religion, 1994, 55(1): 27--51.
  • 8Arnould, E J, and Thompson, C J. Consumer culture theory (CCT) : Twenty years of research[J].Journal of Consumer Re search, 2005, 31(4): 868-882.
  • 9Holbrook, M B. An audiovisual inventory of some fanatic consumer behavior: The 25-cent tour of a jazz collector's home[A], in Melanie Wallendorf, and Paul Anderson(Eds. ). Advances in consumer research[C]. Provo, UT; Association for Consumer Research, 1986, 7: 144--149.
  • 10Redden, J, and Steiner, C J. Fanatical consumers: Towards a framework for research[J]. Journal of Consumer Marketing, 2000, 17(4): 322- 337.

共引文献314

引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部