新时代大学生绿色消费观培育研究

Study on the Cultivation of Green Consumption of College Students in the New Era

习近平总书记在十九大报告中强调:要“坚持人与自然和谐共生”,“形成绿色发展方式和生活方式”,推进消费革命,倡导绿色生活和绿色消费,反对奢侈浪费和不合理消费。当代大学生作为特殊的消费群体,其消费观念和消费行为呈现多样化的特点,对大学生进行绿色消费观教育既是“形成绿色发展方式和生活方式”的具体要求,也是新时代加强生态文明建设的必然要求。针对当代大学生在消费观念与行为上存在的种种问题,通过分析其成因,可以为当代大学生绿色消费观的培育找寻到切实可行的路径。

President Xi Jinping emphasizes"harmonious development between man and nature"and"the way of green development and the way of living"at the 19th CPC National Congress.We promote the consumption revolution,advocate green living and green consumption,be against luxurious consumption and reasonable consumption.Contemporary college students as a special consumer group,their consumption concept and behavior are diversified.Green consumption education for college students is not only the specific requirement of"the way of green development and the way of living",but also inevitable requirement of strengthening ecological civilization.In viewing the problems existing in the consumption concept and behavior of contemporary college students,we can find out the feasible way for the cultivation of green consumption concept for contemporary college students by analyzing the cause of formation.