电子商务环境下企业营销创新策略探讨

Discussion on Enterprise Marketing Innovation Strategy in E-Commerce Environment

我国社会经济以及科技水平的迅速发展,带动了企业的稳定前进,电子商务环境下企业的竞争日趋激烈,要想在激烈的竞争中处于优势地位,企业就要注重对营销策略的创新。基于此,论文简要分析电子商务环境下企业营销创新的策略。

The rapid development of China's social economy and the level of science and technology has driven the steady progress of enterprises.The competition among enterprises in the e-commerce environment is becoming increasingly fierce.If they want to be in a dominant position in the fierce competition,enterprises should pay attention to the innovation of marketing strategy.Based on this,this paper analyzes the enterprise marketing innovation strategy in the e-commerce environment.