少数民族传统手工艺品电子商务发展研究——以云南省为例

Research on the Development of E-Commerce concerning Traditional Handicrafts of Ethnic Minorities——A Case Study Involving Yunnan Province

电子商务作为新时代背景下崛起的商业模式,已是商品销售的必然途径。近年来,云南省民族传统手工艺品电商发展迅猛,已经取得了较好的成绩,但同时也存在着不少突出的问题,如不同种类手工艺品间收益差别较大,与其它地区同类别产品相比,竞争力不强,网站制作欠佳等等。在如今竞争日趋激烈的商业环境下,云南省民族传统手工艺品如要实现升级发展,应从加大对产品的宣传力度,强化对电商发展的扶持,加强对电商的业务培训,优化产品的网站建设等方面入手。

As an innovative model arising in the new era,e-commerce has become an important way of commodity sales.In recent years,e-commerce surrounding traditional ethnic handicrafts in Yunnan Province has developed rapidly and has achieved good results.Still,though,many outstanding problems have emerged,such as large income gaps between different types of handicrafts,inferior competitiveness when compared to the same types of products produced in other regions,poor website design,etc.To achieve further development in today’s increasingly competitive business environment,traditional ethnic handicrafts in Yunnan Province should increase the publicity of products,strengthen the support for the development of e-commerce,conduct business training in e-commerce,and optimize the design of websites selling products.