提升融媒素养,深化公众沟通——融媒体时代提升核能公众沟通从业人员媒介素养的思考

Improving the Literacy of Convergence Media and Deepening Public Communication

融媒体的飞速发展导致舆论生态、媒体格局和传播方式发生了深刻变革,使得核能公众沟通工作在沟通主体、沟通对象和沟通效果上出现了一些新的变化,公众参与、科普宣传、信息公开和舆情应对工作也面临新的舆论环境。核能公众沟通应主动适应融媒体发展新形势,不断提升从业人员媒介素养,借助融媒体渠道和技术,创新公众宣传方式,有效调节社会舆论,拓宽公众沟通的广度和深度。

The rapid development of convergence media has led to profound changes in public opinion ecology,media pattern and communication mode,which thus led to some new changes in the subject,object and effect of public communication in nuclear energy.Public participation,popular science publicity,information disclosure and public opinion response are also facing a new public opinion environment.The public communication on nuclear energy should actively adapt to the new development situation of the convergence media,constantly improve the media literacy of practitioners,build a professional and reasonable structure,and efficient all-media public communication team,make good use of convergence media channels and technologies,broaden the channels and depth of public communication,and promote the mutual benefit of nuclear energy facilities.The harmonious coexistence and common development of parties concerned provide strong guarantee.