我国调味品企业跨境电子商务问题研究

Research on Cross-border E-commerce Issues of Condiment Enterprises in China

我国跨境电子商务发展日益强劲,调味品行业以其生产快捷、运输方便等特点与跨境电商迅速结合并发生催化反应,呈现迅猛的发展势头。分析了我国调味品企业跨境电子商务的发展现状及发展过程中遇到的主要问题,提出解决这些问题的策略,认为调味品企业应该寻找法律及政策的支持,发挥电商平台和自营网站的功能,积极建设企业品牌和维护企业信用,提升产品竞争力,加强复合型人才的培养。

The development of cross-border e-commerce in China is increasingly strong.The condiment industry is rapidly combining with cross-border e-commerce due to its fast production,convenient transportation and other characteristics,and has a catalytic reaction,showing a rapid development momentum.Analyze the current situation of cross-border e-commerce development of condiment enterprises in China and the main problems encountered in the process of development,put forward the strategies to solve these problems,and it is considered that condiment enterprises should seek the support of laws and policies,give full play to the functions of e-commerce platform and self-operated website,actively build enterprise brand and maintain enterprise credit,enhance product competitiveness,and strengthen the cultivation of compound talents.