绿色酒店标准化与个性化服务研究

Research on Green Hotel Standardization and Personalized Service

随着绿色消费的兴起,我国绿色酒店也如雨后春笋般发展起来。迅速发展的同时,也暴露出一些问题:相关标准不够完善、绿色酒店管理人员个性化意识不够强以及标准化与个性化的权衡不佳等成为其升级的掣肘。本文通过对绿色酒店发展困境进行梳理分析,对标准化与个性化之间的辨证关系进行探讨为其提供一定的参考建议。

With the rise of green consumption,green hotels in China have sprung up.The development of green hotels has also exposed some problems.The trade-off between standardization and individualization and the lack of consumer green awareness have become the constraints of its development.This paper provides some reference through the analysis of the develop actuality of green hotel and related standards,as well as the dialectical relationship between standardization and individualization.