美国观众审美期待下的好莱坞亚裔影片《摘金奇缘》

American Audiences’ Aesthetic Expectation of Hollywood Asian Film Crazy Rich Asians

《摘金奇缘》是自《喜福会》上映整整25年之后才在好莱坞上映的第一部由全亚裔班底打造、亚裔演员主演的亚裔题材现代影片,因其耀眼的票房数据和亚裔身份受到横跨财经、时尚、影视等主流媒体的巨大关注和讨论。这部亚裔影片在美国取得的巨大商业成功,与影片一系列的营销宣传相关,更离不开对美国观众审美期待的精准把握。借助接受美学理论,从视听审美、感知审美和期待视野三个方面分析《摘金奇缘》,将有助于发掘这部亚裔题材好莱坞影片独特的审美表现力。

Crazy Rich Asians is the first Asian-American modern film in Hollywood with an all-Asian cast,a full quarter of a century after the release of The Joy Luck Club.With its dazzling box office data and Asian identity,it has received considerable attention and discussion from mainstream media,including finance,fashion and films.The huge commercial success of the film in the United States is not only related to a series of marketing propaganda,but also inseparable from the accurate grasp of audience's aesthetic expectation.Therefore,by virtue of the theory of reception aesthetics,the film Crazy Rich Asians can be analyzed from three aspects:audio-visual aesthetics,perceptual aesthetics and horizon of expectation,which will help to explore the unique aesthetic expression of this Hollywood film with Chinese theme.