基于bilibili的弹幕视频分享网站核心用户群体特征研究

Research on Core User Group Characteristics of Barrage Video Sharing Website Based on bilibili

[目的/意义]研究弹幕视频网站核心用户群体特征,为相关网站管理提供参考。[方法/过程]采用爬虫技术采集调查时间段内弹幕视频网站核心用户的相关数据,采用Excel等工具对采集到的数据进行整理、分析,定量描述核心用户行为特征,采用社会网络分析方法,利用UCINET 6及集成的NetDraw软件对筛选过的核心用户数据进一步分析。[结果/结论]bilibili网站核心用户群体具有性别分布均衡、发布视频频率差距大、粉丝数与播放量呈正相关、视频主题分区明确、核心用户之间互动关系较稀疏等特征。

[Purpose/significance]The paper studies the core user group characteristics of barrage video website,providing references for related website management.[Method/process]The paper uses crawler technology to collect the relevant data of the core users of barrage video website in the survey period,uses the tools such as Excel to organize and analyze the collected data,quantitatively describes the behavior characteristics of the core users,and further analyzes the selected core users data using social network analysis method and by UCINET6 and the integrated NetDraw software.[Result/conclusion]The core user groups of bilibili website have a balanced gender distribution,a large gap in the published video frequency,a positive correlation between the number of fans and the amount of broadcast,a clear video subject partition,and a relatively sparse interaction between core users.