基于馆商联盟的电商化阅读推广模式研究

Research on the Reading Promotion Model of Paper Media Based on the Library and E-Commerce Organization Alliance

阅读推广是图书馆自我营销的重要形式。随着移动互联网的快速发展和电子商务的盛行,图书馆的传统业务也在这场巨大的变革中受到了挑战。本文通过详析图书馆在开展阅读推广时面临的四大情境及五大痛点,提出一种馆商联盟的电商化纸媒阅读推广模式作为阅读推广痛点的解决路径。

Reading promotion is an important form of library self-marketing.Faced with rapid development of the mobile Internet and the prevalence of e-commerce,the library’s traditional business has also been challenged in this huge change.This paper analyzes the four major situations and five pain points that the library faces in the promotion of reading,and proposes a kind of e-commerce paper-based reading promotion mode of the library and merchants’association as the solution path for reading and promoting pain points.