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酒类电商企业盈利模式助力县域经济发展的作用途径

Profit Model of E-Commerce Liquor Enterprises and their Role in Promoting Intra-County Economy
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摘要 在较为单一的传统经济发展模式下,县级地域无法有效提升经济发展水平,为此对酒类电商企业盈利模式助力县域经济发展的作用途径进行具体分析。分析酒类电商企业的基本盈利模式,同时分析青年电商助力县域经济发展的基本运行机理,在此基础上衍生出电商在县级地域的流通链条和助力经济效应。以青年电商助力县域经济发展运行机理为基础,从直接和间接两个方面进行酒类电商企业盈利模式助力县域经济发展作用途径的具体设计研究。通过实例分析发现:在实施作用途径之后,县域居民一年的净收入提高了10670元,明显改善了人们的生活条件,促进了地域经济的发展,充分证明了酒类电商企业盈利模式的助力效果。 Under traditional economic development models,it is difficult to effectively improve economic development levels in county-level regions.In this paper,a specific analysis of the role of e-commerce liquor enterprises in promoting intra-county economy was carried out.The basic profit models and the operating mechanism of e-commerce in county-level economic development were analyzed.On this basis,the circulation chains and economic effects of e-commerce in county-level regions were derived.Besides,the specific pathways of e-commerce liquor enterprises to promote intra-county economy were discussed and designed from both direct and indirect aspects.Through case study,it was found that the net income of county residents had increased by 10,670 CNY per year after the implementation of the specific pathways,which fully proved the boosting effects of e-commerce liquor enterprises.
作者 顾晓琳 GU Xiaolin(Changchun Guanghua University,Changchun,Jilin 130031,China)
机构地区 长春光华学院
出处 《酿酒科技》 2020年第3期140-144,共5页 Liquor-Making Science & Technology
基金 2019年度吉林省社会科学基金青少年问题研究专项《吉林省青年电商助力脱贫攻坚路径研究》(2019q5)
关键词 酒类 电商企业 盈利模式 县域经济 作用途径 liquor e-commerce enterprise profit model intra-county economy pathways
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