网络利益表达媒介的属性及其治理逻辑转换

The Attribute of Network Interest Expression Media and Its Logical Transformation of Governance

通过网络媒介进行利益表达,成为信息时代利益表达的重要形式。既有研究对利益表达的网络媒介的认识,停留在将网络整体地视为媒介和仅聚焦于网络技术专门发展出来的特定媒介上,网络媒介类型及其一般性属性无法完整呈现。政府接受这一知识情境的消极后果是对庞杂的传播主体进行分类管控,常常导致治理困境。本文从构建基于多视角的网络媒介利益表达分类系统出发,更加全面地揭示了不同属性的网络利益表达媒介中利益表达行为的包容性和延展性,在充分考虑到未来网络媒介变迁的前提下,提出适应网络媒介基本属性与发展趋势的网络利益表达媒介综合治理的逻辑。

Network media has become an important form of interest expression in the information age.The current researches on interest expression through network media is confined either to taking the whole network as a medium or to focusing on the specific media specially developed by network technology.The types and general attributes of network media,therefore,cannot be fully presented.An acceptance of such a negative consequence leaves governments a dilemma in classifying and controlling a large number of communication subjects.To cope with that,this paper reveals,in a more comprehensive way,the inclusiveness and extensibility of interest expression behavior in different medias,and puts forward the correspondent logic of a comprehensive governance that adapts to the basic attribute and development trend of network media under the premise of fully considering the changes of network media in the future.