社会资本对农户环境友好行为意愿的影响研究——基于福建、安徽、陕西三省的调研数据

The Influence of Social Capital on Farmers’Willingness of Environmentally Friendly Behavior:Based on the Surve Data of Fujian,Anhui and Shaanxi Province

农村生态环境问题凸显,环境治理已成为当务之急,公众参与对政策可执行性的促进得到越来越多的关注与研究。文章以Putnam的社会资本理论作为概念框架,通过跟踪福建、安徽、陕西三省农村环境调查数据,利用结构方程模型分析农户环境友好行为意愿。结果表明:社会信任、社会网络和群体规范对农户环境维护行为意愿和环境促进行为意愿均有显著正向影响。为提高农户参与农村环境治理意愿,政府应加强宣传和引导,以推进农村的环境治理,进而实现“美丽乡村”的目标。

The problem of rural ecological environment is prominent,and environmental governance has become an urgent task.More and more attention and research have been paid to the promotion of policy enforceability by public participation.In this study,Putnam’s social capital theory is used as the conceptual framework,and the rural environmental survey data of Fujian,Anhui,and Shaanxi provinces are followed up,and the structural equation model is used to analyze the farmers’willingness to be environmentally friendly.The results show that social trust,social network and group norms have significant positive effects on farmers’willingness to maintain their environment and promote their behavior.In order to enhance farmers’willingness to participate in rural environmental governance,the government should strengthen publicity and regulations,in order to promote rural environmental governance,and then achieve the goal of“beautiful countryside”.