陕西省“互联网+”茶叶营销信息化服务平台的构建

Construction of “Internet+” Tea Marketing Information Service Platform in Shaanxi Province

采用SWOT法分析陕西茶叶营销服务平台构建的必要性,并将互联网技术贯穿于茶叶产品"运输-销售-售后"的周期过程中,本着以消费者为中心和可行性原则,构建茶叶营销一体化信息平台,并设计"互联网+茶叶产品"营销服务保障平台整体架构。依托互联网提供的网络平台,实现陕西传统茶叶生产、经营、管理方式的信息化,提高陕西省现代茶农的竞争力。

The necessity of the construction of Shaanxi tea marketing service platform was analyzed by the SWOT method in this paper,and the Internet technology was used in the process of "transport-sales-after-sale" of tea products.Based on the principle of consumer-centricity and feasibility,a tea marketing integration information platform was constructed and the overall structure of "Internet+tea products" marketing service guarantee platform was designed.Relying on the network platform provided by the Internet,it can promote the informatization of traditional tea production,operation and management,and improve the competitiveness of modern tea farmers in Shaanxi Province.