从“转发锦鲤”看青少年网络俗信:表征、本质与引导

"Forwarding Koi" : Flowing Symbols, Network Carnival and Value Deconstruction

锦鲤的意义在网络中通过转发、修改及扩散,呈现出不断流动与生成的状态,按照赋予意义、传播扩散与利用的逻辑,作为传统文化图腾的锦鲤,在符码统治下被赋予意义,在"乌合之众"的推动下,加之资本逻辑与娱乐泛化的耦合作用,从锦鲤到"锦鲤",再到"转发锦鲤"、锦鲤营销,其现状和特征愈加复杂,构成了一种独特的社会文化景观。青少年将"转发锦鲤"作为一种内群体的符号交往方式,这种网络亚文化的短暂狂欢,同时表现出后现代式的荒诞性。减少网络俗信对青少年价值观产生的消极影响,必须培养青少年媒介素养,减少"我向幻觉行为",在合理疏通压力的同时,消除祈愿幻觉,引导青少年树立正确的自我认同,在奋斗中成就美好未来。

The meaning of Koi in the network is forwarded,modified and diffused,showing a state of constant flow and generation.According to the logic of giving meaning,spreading and utilizing,as the koi of traditional cultural totem,under the rule of code empowering meaning,under the coupling of blind "black-collar",capital logic and entertainment generalization,the status quo and characteristics of the koi to the "koi",then to the "transfer koi" and koi marketing are more complex.A unique social and cultural landscape.Young people use "transfer koi" as a means of symbolic communication within the group.This short-lived carnival of the network subculture also shows the absurdity of post-modernism.To reduce the negative impact of online vulgarity on the values of young people,we must cultivate the media literacy of young people,reduce the "I illusion behavior",eliminate the illusion of youth pledges while ease the stress,guide them to establish correct self-identity,and achieve success in struggle, as well as a bright future.