新媒体大环境下播音主持人创新发展趋势研究

Research on Innovation Development Trend of Announcers in the New Media Environment

这个时代的新媒体正在蓬勃发展,让传统媒体感受到了很大的冲击和挑战。说明未来媒体的面向对象是公众。在新的媒体环境中,播音主持人功能不应具有默认响应。主持人的工作应具有"友善"的精神,在各个方面提高自己的技能和水平,并不断提高。为了更好地满足听众的喜好并获得良好的声誉。与播音不同,数字电视的主持人必须有效地结合肢体语言和语音,通过电视媒体将其传递给观众。在数字电视技术的早期,电视主持人主要将评论、新闻和播音作为通讯手段。但是,在当今的新媒体环境中,电视新闻主持人的创建将发生许多变化。

The new media in this era is developing vigorously, which makes the traditional media feel great shock and challenge. It indicates that the media of the future is aimed at the public. In the new media environment, the announcers and anchors’ function should not have a default response. The job of the moderator should have a "friendly" spirit, improve his skills and level in all aspects, and improve continuously. In order to better meet the audience’s preferences and gain a good reputation.Different with broadcasting, the anchors of digital TV must effectively combine body language with voice and pass it on to the audience through television media. In the early days of digital television technology, television presenters used commentary, news, and broadcasting as a means of communication. However, in today’s new media environment, the creation of TV news presenters will undergo many changes.