开封大运河文化旅游的SWOT分析及开发策略探究

SWOT Analysis and Development Strategy of Kaifeng Grand Canal Cultural Tourism

大运河是我国重要的历史文化遗存,国家关于大运河文化保护与开发的战略规划是"河为线,城为珠,线串珠,珠带面"。开封是北宋国都,大运河文化带上的重要节点城市,目前正致力于发展全域旅游,建设国际文化旅游名城。开封应秉持绿色发展理念,围绕"宋"和"水"这两个字做文章,突出旅游特色和亮点,努力开辟旅游发展新途径,实现自身的可持续发展。在当前城镇化建设与历史文化资源保护的背景下,采用SWOT分析法,系统分析开封市开发大运河文化旅游的优势、劣势、机遇、威胁等因素,有助于开封市国际文化旅游名城建设。

Kaifeng thoroughly implements the National Grand Canal planning strategic development thinking of "river as the line,city as the pearl, line string beads, bead belt face", focuses on the construction of Kaifeng as an international cultural tourism city,highlights the concept of green sustainable development, combines the two characteristics of Kaifeng "Song" and "water".This article uses SWOT analysis to systematically analyze the advantages, disadvantages, opportunities, threats and other factors of resource protection of the urbanization construction and historical culture of Kaifeng with the Grand Canal as the main line,actively explore new ways of tourism development in Kaifeng.