数字化出版产业发展路径研究

Research on the Development Path of Digital Publishing Industry

在当今的信息社会中,出版产业对经济的贡献愈发重要。虽然我国的数字出版产业已经步入了健康发展的轨道,但也面临着如产业短板尚无统一标准认识、版权管理困难、数字化出版内容创新不足等一系列问题。出版产业为了自身的经济可持续发展,应积极主动地做出有效调整,实现数字出版和传统出版优劣互补,共同将出版产业打造成一个具有远大发展前途的产业。主要应在以下方面做出努力:构建产业生态,加强监督管理;完善产业链,打造低碳经济;制定行业规范,完善法律法规;强调创新形式和内容。

In today’s information society,the contribution of the publishing industry to the economy is becoming increasingly important.Although China’s digital publishing industry has entered the track of healthy development,it also faces a series of problems,such as the lack of unified standard understanding of the industry’s short board,the difficulty of copyright management,and the lack of innovation of digital publishing content.For the sake of its own sustainable economic development,the publishing industry should actively make effective adjustment,realize the complementary advantages and disadvantages between digital publishing and traditional publishing,and jointly build the publishing industry into an industry with a great future.Efforts should be made in the following aspects:Building industrial ecology,strengthening supervision and management;Improving industrial chain,creating low-carbon economy;Scientific industry norms, improving laws and regulations;Emphasizing innovation forms and contents.