智能化演进:广电媒体深度融合历史机遇与发展策略

Intelligent Evolution:Historical Opportunity and Development Strategy of Deep Integration of Radio and Television Media

当前,随着技术与媒体、媒体与社会的融合程度不断加深,我国广播电视媒体的融合发展已步入智能化演进阶段。如何认识广播电视媒体融合的智能化演进,已成为学界和业界共同关心的话题。文章认为,媒体融合的智能化演进,既是媒体发展规律的一种集中体现与必然趋势,也是智能化媒介生态系统的一种构建过程,同时更是广播电视媒体深度融合的标志、融合发展的未来。换言之,对广播电视媒体而言,智能化演进既是一次历史性的创新发展机遇,又是广播电视领域大势所趋的必然性转型策略与关键痛点,这就要求广播电视媒体加快智能化步伐,紧抓智能化机遇,推进智能化策略,建立全新的智能媒体生态系统,扭转竞争被动格局。

At present,with the deepening integration of technology and media,as well as the increasing interwoven of media and society,China’s radio and television media have entered the stage of intelligent evolution.Therefore,understanding the intelligent evolution of radio and television media integration has become a common concern of academia and the industry.This article believes that the intelligent evolution of media integration is not only a manifestation and inevitable trend of the law of media development,but also a process of constructing an intelligent media ecosystem.At the same time,it is a symbol of the deep integration of radio and television media,and it represents the future of media integration and development.In other words,for radio and television media,intelligent evolution is not only a historic opportunity for the innovation and development of media,but also an inevitable transformation strategy and key point in the field of radio and television,which requires the radio and television media to speed up the pace of intelligent evolution,take the opportunity of intelligent progress,promote the adoption of intelligent-oriented strategies,and establish a new system of intelligent media so as to the passive pattern of competition will be reversed.