融媒体视阈下红色文化的传播

Communication of Red Culture:From the Perspective of Media Convergence

红色文化是社会主义先进文化的重要组成部分,具有政治、社会、传播、文化、经济五方面的价值。红色文化、媒体融合联合融通,兼具实效性与时效性、现实性与虚拟性、权威性与开放性。而融媒体对红色文化传播的解构与重构,造成红色文化传播思维、模式、方式和路径的嬗变。融媒体时代要深度挖掘红色文化资源内涵,构建传播网络和合理机制,融合发挥传统媒体与新媒体、国家主流媒体和地方媒体的比较优势,构建良好传播生态。

Red culture is an important part of the advanced socialist culture,which includes five aspects:politics,society,communication,culture and economy.The combination and integration of red culture with media represent efficiency,timeliness,realism,virtual reality,authoritativeness and openness,which provides feasibility for effective communication.However,the deconstruction and reconstruction of media convergence leads to the evolution of red culture communication,concerning its way of thinking,mode and path.In the era of media convergence,it is necessary to deeply explore the connotation of red cultural resources,build communication networks and reasonable mechanisms.The comparative advantage of the convergence of traditional media and new media as well as mainstream media and local media is conducive to the creation of a good communication ecology.