“一带一路”背景下湖北茶叶出口面临的问题及对策

Problems and Countermeasures of Hubei Tea Export under the Background of“One Belt and One Road”

分析了湖北茶叶出口所存在的问题:出口规模递增,比较优势不足;龙头企业缺失,品牌影响有限;初级制品居多,产业链条较短;检测体系欠缺,贸易壁垒增加。探讨了“一带一路”背景下湖北茶叶出口面临的机遇和挑战,并从宏观和微观方面分别提出了应对策略。以为其他地区茶叶生产经营提供参考借鉴。

This paper analyzes the problems of Hubei tea export:insufficient increase in export scale,lack of comparative advantages,lack of leading enterprises,limited brand influence,majority of primary products,short industrial chain,lack of testing system and increase of trade barriers.Then,the opportunities and challenges faced by Hubei tea export under the background of“One belt and one road”are discussed.Finally,the corresponding strategies are put forward respectively from the macro and micro aspects.This paper expects to provide reference for tea production and management in other producing areas through the analysis of Hubei tea export.