应届毕业生员工关于成功的零和建构对其离职意愿影响研究:薪酬水平的调节效应

Influence of Graduates’Zero-Sum Construal of Success on Their Turnover Intention:An Empirical Study of the Effect of Compensation Level Adjustment

针对当前应届毕业生规模的逐年增长和“95后员工平均工作7个月就离职”的社会热议,聚焦应届毕业生员工个体“关于成功的零和建构”及对其离职意愿的可能影响;依据社会认知理论和离职的收益-成本决策框架,构建理论模型;运用241位应届毕业生员工个体的问卷调研数据,实证检验该模型。结果显示:应届毕业生员工个体关于成功的零和建构,是其离职决策的重要影响因素,显著负向影响其离职意愿;另外,应届毕业生员工个体从工作单位获得的较高薪酬水平,将显著增强关于成功的零和建构对离职意愿的负效应。研究结论不仅从社会认知建构视角丰富了员工离职影响因素研究,亦为提出有效应对应届毕业生员工居高不下的离职率对策,提供科学依据。

In view of the increasing scale of current graduates and the phenomenon of"seven months'in-service length of the initial job for new employees born after 1995",this paper focuses on graduates’zero-sum construal of success and the potential relationship between zero-sum construal and their turnover intention.At first,it builds a model depicting the potential effects of graduates’zero-sum construal of success on their turnover intention based on the social cognition theory and the income-cost decision-making framework of turnover,then,empirically tests the model using the survey data from 241 graduates.The results show that graduates’zero-sum construal of success is indeed an important factor influencing their turnover decision.In detail,it has a significantly negative effect on graduates’turnover intention such that the stronger the zero-sum construal of success the lower graduates’turnover intention.Additionally,individual graduate’s pay level moderates the relationship between his/her zero-sum construal of success and turnover intention such that as for individual graduate with higher pay level,the negative effect of his/her zero-sum construal of success on his/her turnover intention is much stronger.The above research conclusions not only enrich employees’turnover influencing factors from the perspective of social cognition but also provide a theoretical basis for putting forward effective strategies to cope with graduates’high turnover rate.