高校思想政治教育与网络直播的链接研究

Study on the Link of College Ideological and Political Education to Internet Broadcast Education

直播是近年来新兴的网络平台,以其泛娱乐化、即时交互强等特点吸引了近半数的网络流量,已成为高校思想政治教育无法回避的领域。直播削弱了灌输教育的壁垒,加速了思想政治教育的传导与反馈,提升了思想政治教育的吸引力和感染力,思想政治教育也应当"因时而进、因势而新、因形而活",主动探索链接直播平台,这既是形势所迫,亦是价值所驱。通过优选载体平台,创新内容形式,树立品牌合力等链接路径推动思想政治教育与直播平台有机结合,从而直面困境与挑战,最大限度地实现链接价值,达到共赢目标。

As a newly developed Internet platform with general entertainment and instant interaction, Internet broadcast has taken up nearly half of the Internet flow volume and turned out to be a factor college ideological and political education cannot keep away from. Internet broadcast lowers the barrier to instilling education, quickens ideological and political education’s dissemination and feedback, and enhances its appeal and influence. Ideological and political education should"advance with times, innovate with changing situations and revitalize with new forms". Its active exploration to the link to online broadcast education is driven by current situations and values. By choosing good platform carriers, innovating contents and forms, and developing links such as brand joint forces to promote the organic integration of ideological and political education with online broadcast, the ideological and political education can face its predicaments and challenges and realize the link values maximally to achieve the win-win goal.