旅游企业跨国并购风险防范案例探讨

Case Analysis of Risk Prevention for Cross-Border Mergers and Acquisitions of Tourism Enterprises

随着旅游企业海外布局的推进,我国已成为全球旅游业的重要投资者。并购作为我国旅游企业进入国际市场的最常用路径,能最便捷地实现企业意图,但实践中,跨国并购效果差强人意。结合跨国并购案例,分析我国旅游企业跨国并购在三个方面的动因:企业成长、资本推动、品牌动力,探讨企业在文化融合、并购代价过大以及购后整合失败等方面的风险,提出并购风险的防范对策。

With the promotion of overseas distribution of tourism enterprises,China has become an important investor in the global tourism industry.As the most common way for Chinese tourism enterprises to enter the international market,M&A is the most convenient way to realize the intention of enterprises,but in practice,the effect of cross-border M&A is not satisfactory.Combined with the case of cross-border M&A,this paper analyzes the causes of cross-border M&A of China's tourism enterprises in three aspects:enterprise growth,capital promotion,brand power,discusses the risks of enterprise in cultural integration,excessive cost of M&A and failure of integration after acquisitions,and puts forward countermeasures against M&A risks.