电信营销渠道的管理及完善策略分析

信息技术的快速发展,运营商的传统营销渠道已完成了初步改革,由传统的营销渠道转换为现代化的综合营销渠道,营销渠道对中国电信的生存和发展起着至关重要的作用。文章首先分析了电信行业营销现状,并针对电信营销渠道管理存在的问题及完善策略进行探讨,以供参考。

with the rapid development of information technology,the traditional marketing channels of operators have completed the preliminary reform.The traditional marketing channels have been transformed into the modern comprehensive marketing channels.The marketing channels play a crucial role in the survival and development of China telecom.Firstly,this paper analyzes the current situation of marketing in telecom industry,and discusses the problems in telecom marketing channel management and improvement strategies for reference.