浅谈商业插画如何为品牌注入生命力

插画作为一种视觉类艺术的后起之秀,已经成为当前平面类重要的视觉传达形式,其具备的特点是直白性、形式感强,已经成为眼下潮流的引领者,被广泛应用于商业与现代设计之中。商业插画在展现其独特艺术魅力的同时供于客户需求及商品市场,对于商品品牌设计的影响也是至关重要的。本文重点讲述商业插画如何注入品牌生命力。

as a rising star of visual art,illustration has become an important form of visual communication in the current plane class.It has the characteristics of straightforwardness and strong sense of form,and has become the current trend leader,widely used in business and modern design.Commercial illustration not only displays its unique artistic charm,but also serves the needs of customers and commodity market,which is also crucial to the influence of commodity brand design.This article focuses on how commercial illustration infuses brand vitality.