网络评论促进大学生对外群体态度的实证分析

An Empirical Study on the Internet Comments to Promote the Attitude of College Students towards Out-group

本研究采用行为实验的方法,探讨网络评论是否能够促进大学生对外群体成员的积极态度。研究结果表明:阅读网络评论的个体与外群体成员在现实生活中进一步接触的意愿更加强烈,与外群体成员有更小的社会距离;不同身份网络用户的评论对接触意愿及社会距离的影响存在显著差异。

In the study, the method of behavioral experiment is used to explore whether the internet comment can promote the positive attitude of college students towards the members of the out-group. The results show that the individuals who read the online comments have a stronger willingness to further contact with the members of the out-group in real life, and have a shorter social distance from the members of the out-group,and there are significant differences in the influence of the comments of network users of different identity on the willingness to contact and the social distance.