高职院校网络舆情管理应对与思想政治教育整合优化之思考

Thoughts on the Management of Internet Public Opinion and the Integration and Optimization of Ideological and Political Education in Higher Vocational Colleges

高职院校与普通本科院校在生源的类型和结构、学习主动性和能力以及自我认同和理性认知方面的差别,使高职院校的网络舆情管理应对具有自身的特点,并给传统的思想政治教育带来新的挑战。进一步加强高职院校网络舆情管理应对与思想政治教育的整合优化,对保障高职院校在大规模扩招后的学生培养质量具有现实的指导意义。

There are many differences between higher vocational colleges and ordinary undergraduate colleges,such as the types and structures of students,learning initiative and ability,self-identity and rational cognition,which make the management of Internet public opinions in higher vocational colleges have their own characteristics,and bring new challenges to the traditional ideological and political education.Further strengthening the network public opinion management as well as the integrating and optimizing of ideological and political education in higher vocational colleges will be of great significance in guaranteeing the education quality after large-scale enrollment expansion of higher vocational colleges.